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What is Schaman?

Animation / Acute Brand Studio

I was asked to create this animation for root cause based customer service software Schaman. The client wanted a clear explanation of what their software could do so, starting with a script I was in charge of developing the concepts into a visual story that supported and added to the words, using illustrations from their site and keeping any new designs in line with their current look and feel.

 

The main challenge I found was in translating complex technical concepts into easily recognisable visuals, for which there was a lot of discarded sketches before I presented the first storyboards. From there onwards the process became real fun developing the styleframes, the animatics to establish the right pace and rhythm and finally animating with plenty of details that made them flow and drive the attention.

Storyboards

Schaman SB 01
Schaman SB 01
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Schaman SB 02
Schaman SB 02
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Schaman SB 03
Schaman SB 03
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Schaman SB 04
Schaman SB 04
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Styleframes

Schaman Styleframe 01A-1
Schaman Styleframe 01A-1
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Schaman Styleframe 01A-3
Schaman Styleframe 01A-3
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Schaman Styleframe 01B-2
Schaman Styleframe 01B-2
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Schaman Styleframe 01B-5
Schaman Styleframe 01B-5
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Schaman Styleframe 02A-1
Schaman Styleframe 02A-1
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Schaman Styleframe 02B-1
Schaman Styleframe 02B-1
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Schaman Styleframe 02C-1
Schaman Styleframe 02C-1
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Schaman Styleframe 02C-2
Schaman Styleframe 02C-2
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Schaman Styleframe 02C-3
Schaman Styleframe 02C-3
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Schaman Styleframe 02C-4
Schaman Styleframe 02C-4
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Schaman Styleframe 02C-5
Schaman Styleframe 02C-5
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Schaman Styleframe 03A-1
Schaman Styleframe 03A-1
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Schaman Styleframe 03B-1
Schaman Styleframe 03B-1
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Schaman Styleframe 03B-2
Schaman Styleframe 03B-2
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Schaman Styleframe 03C-2
Schaman Styleframe 03C-2
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Schaman Styleframe 03C-3
Schaman Styleframe 03C-3
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Schaman Styleframe 03C-4
Schaman Styleframe 03C-4
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Schaman Styleframe 04A-1
Schaman Styleframe 04A-1
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