Impact of Deforestation
Illustration and animation
"Deforestation, driven by the expansion of commercial agriculture, in particular by cattle (beef and leather) soy, palm oil, timber, pulp and paper accounts for around 11% of the world’s greenhouse gas emissions.
We will not reach net zero without halting and reversing deforestation."
-Source: Global Canopy's Impact Report 2021/2022
Type package by vmsdesign.com
Styleframes
Vibrant and nostalgic - I chose a limited colour palette that aimed to appeal the audience without diverting from the hard truth of the subject matter.
Storyboards
From the very early storyboards I recognised the necessity to create first and foremost a positive connection with the Orangutan, before showing the destruction of their habitat.
Early storyboards
Cleaned up storyboards
